- Bringing Awe to Awesome
- Bringing Awe to Awesome
The US Markets developed an 8 week long LEGO NINJAGO MOVIE product focused social media campaign. The campaign was to deliver awareness for kids premovie with engaging content. The campaign also was to inspire post movie purchases with adults by recruiting low affinity parents and their kids with humor, low barrier ninja-relatability and awesome product-related skills
ROLE: ACD, WRITER, IDEATION, ART DIRECTION, TEAM LEAD IN COLLABORATION
SR. AD: LAURA NORMAN