Cathy Wahl
- Bringing Awe to Awesome

Fight For Your Write - BIC Stationery

Turning Handwriting Into Something Worth Fighting For.

Context - In a digital world, handwriting is becoming less important, however research has shown that there are REAL benefits that kids will miss out on. In this irreverent Back to School campaign for BIC Stationery - the kids become the messengers demanding their parents take notice and Fight For Their Write.

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