In a world of heavily curated instagram feeds and insta-famous influencers, Parents, and moms especially, feel the pressure for their family to appear to be perfect.
Through a print ad campaign, our solution was to demonstrate what real authentic life looks like at its best without anything artificial added, Just like Juicy Juice. It’s about being real and enjoying all the best ingredients of life.
ROLE: ACD, WRITER, ART DIRECTION